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Background

 

The IT sector is constantly changing and it’s characterized by innovation and competitiveness “The tech industry is always in flux. Frequent new products and category innovation define and redefine the sector’s constantly shifting landscape. But lately we’ve seen even greater volatility than usual, and it has begun to affect the makeup of hardware and software companies themselves. Increasingly, technology firms are reexamining the structure of their businesses and taking bold steps to squeeze out better financial performance. They are doing this because their profit margins and market share are under siege from disruptive, often well-funded startups and other aggressive competitors. The competition, in turn, has made customers more demanding. They are seeking greater performance, better features, and more platform independence and flexibility at the lowest price point possible.”

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